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News MBC supports move of Elmer’s Big Parade


MBC supports move of Elmer’s Big Parade image

Maidstone Borough Council has voiced its support of the Heart of Kent Hospice who has announced today that Elmer’s Big Parade is to be postponed until 2021.

Due to the Covid-19 pandemic the decision has been made to move the event to next summer.  As the official Heritage Partner, MBC has committed to providing sponsorship for the creative project, which will see over 50 uniquely decorated elephant statues take up prominent positions across Maidstone town centre.

MBC Leader, Cllr Martin Cox said:

“Whilst we realise that the postponement of Elmer’s Big Heart of Kent Parade maybe disappointing it is totally understandable in light of current circumstances and the right decision to make.

“As heritage partners MBC will continue to work with the Heart of Kent Hospice in supporting and promoting the trail as a landmark moment for tourism in Maidstone now during the summer of 2021.

“Elmer’s Parade will bring together all areas of our community to put Maidstone on the map, showcase the wealth of talent in the area and contribute to the economic, cultural and social life of the town, whilst at the same time raising valuable funds and the profile of the Hospice.”

The Heart of Kent Hospice is at the frontline of supporting terminally ill people and their families in Maidstone and the surrounding towns and villages, has been in discussions with its event partner Wild in Art to ensure the vibrant mass participation event can go ahead at a time when people can enjoy it safely.


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