The White Ribbon campaign #TheGoal coincides with the FIFA men’s World Cup so it will highlight 11 traits men and boys can nurture to help create a world of equality and safety for women.
Cllr Lottie Parfitt-Reid, Lead Member for Communities and Public Engagement at MBC said:
“This is the perfect time to be making people more aware of domestic abuse and the devastating affect it can have on individuals and families.
“The main focus of the campaign is to raise awareness about the challenges and dangers women and girls face in traditionally male-dominated situations like the football pitch and also public transport.
“I would like to thank Maidstone United for their support, by working with them we hope to get the message across that there has never been a better time for us all to come together to end men’s violence against women and girls.”
The 11 traits the campaign has identified, represent one for each player on a football team, encouraging everyone to incorporate these into their daily lives in support of women and girls. They are: Ally, caring, empathetic, courageous, gentle, resilient, reliable, hopeful, principled, reflective and supportive.
“One of our key aims is to make the people of Maidstone to feel safe and be safe. This campaign aims to change long established and harmful attitudes, systems and behaviours around masculinity that perpetuate gender inequality and men’s violence against women. White Ribbon UK’s work is preventative, we want to help end violence before it starts.”